Good Energía is a self care curated brand. It’s essentially like a Sephora but for Latinx women with products created by Latinx creators. This small business is a web based e-commerce platform that sells self care products from multiple Latina/Latinx businesses to promote representation, diversity and beautiful products for all customers to enjoy. This project was a Senior Capstone project that was self navigated with creating brand assets, business plan development, and final deliverables based off of my self identity as a Designer, Latina, and Entrepreneur.