Creating a brand that represents the graduating class of 2022 from the KU School of Design. We are unique, bold, and resilient. Yet, not one singular thing defines us. This design showcase was the first since the COVID-19 Pandemic shutdown and after two years of waiting, there would finally be a in-person showcasing of all the graduating student projects. Here’s the branding that resulted from all these elements considered. Art Direction and Concept created by me.